{"id":12882,"date":"2021-07-06T18:01:49","date_gmt":"2021-07-06T16:01:49","guid":{"rendered":"https:\/\/www.realisaprint.com\/blog\/?p=12882"},"modified":"2024-05-03T13:48:47","modified_gmt":"2024-05-03T11:48:47","slug":"a-la-decouverte-dune-communication-originale-power-your-dreams","status":"publish","type":"post","link":"https:\/\/www.realisaprint.com\/blog\/actu-en-bref\/a-la-decouverte-dune-communication-originale-power-your-dreams\/","title":{"rendered":"\u00c0 la d\u00e9couverte d’une communication originale : Power Your Dreams"},"content":{"rendered":"\n

Pour le lancement des nouvelles Xbox, la marque du m\u00eame nom a lanc\u00e9 une campagne de communication pour le moins original<\/a>. L’agence Pavillon Noir a r\u00e9fl\u00e9chie puis cr\u00e9\u00e9e une exp\u00e9rience totalement in\u00e9dite pour d\u00e9voiler les nouvelles consoles de jeux : Power Your Dreams.<\/p>\n\n\n\n\n\n\n\n

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Un lancement atypique<\/h2>\n\n\n\n

Chaque ann\u00e9e, le lancement de la nouvelle Xbox est un moment tr\u00e8s attendu par tous les fans de la marque. En effet, cette ann\u00e9e, ce sont les Xbox S\u00e9ries X, S\u00e9ries S et All Access qui viennent s’ajouter \u00e0 la large gamme de consoles de jeux que propose la marque. Microsoft France et l’agence Pavillon Noir se sont donc associ\u00e9 pour le lancement plus qu’original de ces consoles hors du commun. Avec ces consoles, un seul objectif : donnez vie \u00e0 vos r\u00eaves. C’est donc sur ce point que s’est bas\u00e9e l’agence, et la c\u00e9l\u00e8bre entreprise Microsoft France, pour leur communication originale. Le choix de la campagne est simple : int\u00e9grer les envies et besoins du consommateur. C’est ainsi qu’Xbox explique \u00ab\u00a0Nous r\u00eavons d’\u00eatre quelqu’un d’autre, ou au contraire de devenir celui ou celle qu’au fond nous avons toujours \u00e9t\u00e9. Nous r\u00eavons d’une victoire m\u00e9morable partag\u00e9e entre amis ou d’une aventure en solitaire qui nous pousse \u00e0 d\u00e9passer nos limites\u00a0\u00bb. <\/em>Ainsi, ces nouvelles consoles immersives sont parfaites pour se plonger dans l’univers de ses jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s. <\/p>\n\n\n\n

Cr\u00e9er la surprise par une communication originale<\/h2>\n\n\n\n

\u00c0 l’occasion de cette campagne, l’agence Pavillon Noir et Microsoft France ont plong\u00e9 les consommateurs dans un univers totalement hors du commun : une exp\u00e9rience nocturne in\u00e9dite. C’est donc \u00e0 travers des fresques fluorescentes et des projections, que l’on retrouve dans les plus grandes villes de France, que la soci\u00e9t\u00e9 a pu mettre en avant l’exp\u00e9rience de la nouvelle Xbox. Le but ? Faire ressentir aux consommateurs la proximit\u00e9 entre la vie r\u00e9elle et le jeu vid\u00e9o. En effet, ces fresques avaient pour objectif d’illustrer les r\u00eaves des joueurs. L’originalit\u00e9 et l’efficacit\u00e9 de cette communication est ainsi sans conteste. C’est \u00e0 travers ces fresques lumineuses, repr\u00e9sentant les r\u00eaves de certains consommateurs, que la marque a souhait\u00e9 rendre l’exp\u00e9rience unique en son genre. L’objectif \u00e9tait de proposer une exp\u00e9rience immersive aux consommateurs afin de d\u00e9montrer que cette m\u00eame exp\u00e9rience se retrouvera lors de l’utilisation des nouvelles Xbox. Le nouveau slogan \u00ab\u00a0Power Your Dreams\u00a0\u00bb prend donc tout son sens puisque la marque souhaite proposer \u00e0 ses joueurs des consoles de jeux de plus en plus immersifs qui permettent donc de s\u00e9duire un plus large public ainsi que de se renouveler gr\u00e2ce au r\u00e9alisme des cartes de jeux.<\/p>\n\n\n\n

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Pour le lancement des nouvelles Xbox, la marque du m\u00eame nom a lanc\u00e9 une campagne de communication pour le moins original. L’agence Pavillon Noir a r\u00e9fl\u00e9chie puis cr\u00e9\u00e9e une exp\u00e9rience totalement in\u00e9dite pour d\u00e9voiler les…<\/p>\n","protected":false},"author":2,"featured_media":12894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-en-bref"],"acf":[],"yoast_head":"\n\u00c0 la d\u00e9couverte d'une communication originale : Power Your Dreams | Le Blog Realisaprint<\/title>\n<meta name=\"description\" content=\"Partez \u00e0 la d\u00e9couverte immersive des nouvelles Xbox X, S et All Access. 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