{"id":13580,"date":"2022-04-22T15:14:48","date_gmt":"2022-04-22T13:14:48","guid":{"rendered":"https:\/\/www.realisaprint.com\/blog\/?p=13580"},"modified":"2023-01-27T13:29:21","modified_gmt":"2023-01-27T12:29:21","slug":"a-quoi-ressemblait-le-tout-premier-flyer","status":"publish","type":"post","link":"https:\/\/www.realisaprint.com\/blog\/conseils\/a-quoi-ressemblait-le-tout-premier-flyer\/","title":{"rendered":"\u00c0 quoi ressemblait le tout premier flyer ?"},"content":{"rendered":"\n<p>Le flyer est l&rsquo;un des supports les plus utilis\u00e9s parmi les nombreux supports de communication existants. Excellent communiquant, le prospectus est une v\u00e9ritable source d&rsquo;information et de cr\u00e9ativit\u00e9. Aujourd&rsquo;hui pl\u00e9biscit\u00e9, \u00e0 quoi ressemblait le tout premier flyer ?<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche de l&rsquo;origine du flyer\u2026<\/h2>\n\n\n\n<p>C&rsquo;est au XVe si\u00e8cle, suite \u00e0 l&rsquo;apparition de l&rsquo;imprimerie, que l&rsquo;on d\u00e9butera <a href=\"https:\/\/www.easy-4you.fr\/2016\/03\/les-origines-du-flyer.html\">l&rsquo;\u00e9pop\u00e9e du flyer<\/a><em>.<\/em> Cette petite page imprim\u00e9e, distribu\u00e9e \u00e0 la main, deviendra au fil des ann\u00e9es le nouvel outil publicitaire tendance de la communication. Ce sont donc dans les ann\u00e9es 1670-1680 que l&rsquo;on retrouve de la publicit\u00e9 massive via l&rsquo;affichage et les flyers. D&rsquo;abord 100 % informatif, le flyer a montr\u00e9 son \u00e9volution pour devenir un support plus cr\u00e9atif et tendance en contenant davantage de visuel attractif voire m\u00eame de simples slogans. Vous l&rsquo;aurez compris, le flyer est un support en constante \u00e9volution. \u00c0 son origine, le flyer permettait aux petits commerces de se faire conna\u00eetre, aux th\u00e9\u00e2tres de promouvoir leurs spectacles et aux clans politiques de faire parler d&rsquo;eux. Au fil des ann\u00e9es, le flyer n&rsquo;a pas perdu son objectif de base, mais se tourne davantage vers les secteurs culturels.<\/p>\n\n\n\n<p>Dans les ann\u00e9es 80, le prospectus est le vecteur principal\nde communication des bo\u00eetes de nuit, festivals et autres \u00e9v\u00e9nements li\u00e9s \u00e0 la\nculture. D\u00e9j\u00e0 \u00e0 ce moment-l\u00e0, les professionnels commencent \u00e0 jouer avec les\nformats de ce support puisque l&rsquo;on retrouve des prospectus de la taille des\ncartes postales.<\/p>\n\n\n\n<p>\u00c9videmment, le tract politique continue de faire fureur en\ndiffusant les id\u00e9es politiques des plus engag\u00e9es des citoyens. Chacun d\u00e9fend\nson parti en communiquant aux plus nombreux ses id\u00e9es. Et pour cela, les\npoliticiens redoublent d&rsquo;inventivit\u00e9 dans la forme et le discours de leurs\nflyers.<\/p>\n\n\n\n<p>Enfin, le tract publicitaire n&rsquo;est pas totalement d\u00e9laiss\u00e9\nnon plus. Il persiste toujours comme un \u00e9l\u00e9ment moteur du commerce en proposant\nsouvent la forme de promotion attractive ou d&rsquo;\u00e9v\u00e9nement.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"883\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-publicitaire.jpg\" alt=\"\" data-id=\"13585\" data-link=\"https:\/\/www.realisaprint.com\/blog\/?attachment_id=13585\" class=\"wp-image-13585\" srcset=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-publicitaire.jpg 800w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-publicitaire-272x300.jpg 272w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-publicitaire-768x848.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Flyer publicitaire<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"1024\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/tract-798x1024.jpg\" alt=\"\" data-id=\"13586\" data-link=\"https:\/\/www.realisaprint.com\/blog\/?attachment_id=13586\" class=\"wp-image-13586\" srcset=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/tract-798x1024.jpg 798w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/tract-234x300.jpg 234w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/tract-768x985.jpg 768w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/tract.jpg 800w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><figcaption>Flyer politique<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"600\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-production-1.jpg\" alt=\"\" class=\"wp-image-13587\" srcset=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-production-1.jpg 867w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-production-1-300x208.jpg 300w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-production-1-768x531.jpg 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><figcaption>Les proc\u00e9d\u00e9s d&rsquo;impression du flyer<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2026 et de sa mani\u00e8re de le concevoir.<\/h2>\n\n\n\n<p>La conception d&rsquo;un flyer est bien diff\u00e9rente de celle des\nautres supports de communication. La port\u00e9e de ce support est sp\u00e9cifique et\nn\u00e9cessite donc une technique particuli\u00e8re afin d&rsquo;\u00eatre certain de r\u00e9pondre \u00e0 la\ndemande client. En fonction de l&rsquo;objectif du support, les informations\npr\u00e9sentes sur celui-ci sont diff\u00e9rentes. Qu&rsquo;il s&rsquo;agisse d&rsquo;attirer l&rsquo;attention\ndu lecteur, mettre en avant une promotion ou tout simplement promouvoir un\n\u00e9v\u00e9nement, le flyer poss\u00e8de ses codes.<\/p>\n\n\n\n<p>En effet, il est n\u00e9cessaire de r\u00e9fl\u00e9chir au bon format, \u00e0 la\nbonne accroche, d\u00e9terminer la cible, optimiser le visuel afin d&rsquo;\u00eatre certain\nque le message soit per\u00e7u par les bons interlocuteurs. Il est donc n\u00e9cessaire\nde prioriser les informations afin de ne pas surcharger les prospectus. Pour\n\u00eatre au maximum de son efficacit\u00e9, le flyer se doit d&rsquo;\u00eatre condens\u00e9. Pour ce\nfaire, il est important de prendre le temps de d\u00e9finir chaque \u00e9l\u00e9ment du flyer.\nUne fois cette \u00e9tape pr\u00e9alable pass\u00e9e, vous pouvez passer \u00e0 la r\u00e9alisation de\ndiverses esquisses de votre futur flyer pour d\u00e9finir lequel sera le plus percutant.<\/p>\n\n\n\n<p>Peu importe le domaine dont il promeut les prestations, le flyer n&rsquo;a jamais perdu ses objectifs de vue. Il est rest\u00e9 tendance et n&rsquo;a jamais cess\u00e9 d&rsquo;<a href=\"https:\/\/www.realisaprint.com\/flyer-c111.html\">\u00e9voluer <\/a>pour toujours mieux se renouveler, notamment gr\u00e2ce \u00e0 l&rsquo;arriv\u00e9e des dorures, du vernis ou encore des pelliculages.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-dorure.jpg\" alt=\"\" data-id=\"13589\" data-link=\"https:\/\/www.realisaprint.com\/blog\/?attachment_id=13589\" class=\"wp-image-13589\" srcset=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-dorure.jpg 800w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-dorure-300x201.jpg 300w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-dorure-768x514.jpg 768w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/flyer-dorure-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/impression-flyer.jpg\" alt=\"\" data-id=\"13590\" data-link=\"https:\/\/www.realisaprint.com\/blog\/?attachment_id=13590\" class=\"wp-image-13590\" srcset=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/impression-flyer.jpg 800w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/impression-flyer-300x200.jpg 300w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/impression-flyer-768x512.jpg 768w, https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2022\/04\/impression-flyer-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le flyer est l&rsquo;un des supports les plus utilis\u00e9s parmi les nombreux supports de communication existants. Excellent communiquant, le prospectus est une v\u00e9ritable source d&rsquo;information et de cr\u00e9ativit\u00e9. Aujourd&rsquo;hui pl\u00e9biscit\u00e9, \u00e0 quoi ressemblait le tout&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c0 quoi ressemblait le tout premier flyer ? | Le Blog Realisaprint<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les origines du plus c\u00e9l\u00e8bre support de communication : le flyer. 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