{"id":8509,"date":"2019-03-25T10:59:36","date_gmt":"2019-03-25T09:59:36","guid":{"rendered":"https:\/\/www.realisaprint.com\/blog\/?p=8509"},"modified":"2019-03-25T11:00:28","modified_gmt":"2019-03-25T10:00:28","slug":"choisir-une-typographie-adaptee-a-son-message","status":"publish","type":"post","link":"https:\/\/www.realisaprint.com\/blog\/conseils\/choisir-une-typographie-adaptee-a-son-message\/","title":{"rendered":"Choisir une typographie adapt\u00e9e \u00e0 son message"},"content":{"rendered":"<p>Lors de <a href=\"https:\/\/www.realisaprint.com\/blog\/conseils\/preparer-les-fichiers-avant-limpression\/\" target=\"_blank\" rel=\"noopener\">r\u00e9alisation graphique<\/a>, nombreuses sont les personnes \u00e0 se questionner sur le choix de la typographie. Quelle est la plus adapt\u00e9es ? Quelle police permettra de valoriser son support de communication ? Tant de questions qu&rsquo;un graphiste peut se poser.<!--more--><\/p>\n<p>Choisir sa typo prend donc du temps. En effet, en fonction du support r\u00e9alis\u00e9, il est essentiel de d\u00e9finir le canal de diffusion afin d&rsquo;adapter son choix de typographie.<\/p>\n<h2>Les sites les plus populaires pour choisir sa typographie<\/h2>\n<ul>\n<li>\n<h3>DaFont : un catalogue complet de typographie<\/h3>\n<\/li>\n<\/ul>\n<p>D<a href=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2019\/03\/dafont.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8510 alignleft\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2019\/03\/dafont.png\" alt=\"typographie dafont\" width=\"120\" height=\"163\" \/><\/a>aFont est, sans doute, le site le plus connu en termes de choix de typographie. En effet, sur cette plateforme, il est possible de visualiser un grand nombre de polices. Apr\u00e8s avoir s\u00e9lectionn\u00e9e sa police, parmi le catalogue du site, il suffit de t\u00e9l\u00e9charger la typo pour ensuite l&rsquo;installer sur son ordinateur. Par la quantit\u00e9 de police pr\u00e9sente sur le site, l&rsquo;inconv\u00e9nient est que certaines polices de qualit\u00e9 peuvent \u00eatre cach\u00e9es par d&rsquo;autres. Petite astuce pour rep\u00e9rer les typos de bonnes qualit\u00e9s : lorsque la police inclue les glyphes fran\u00e7ais, (\u00c7, \u00c2, \u00c9) on peut consid\u00e9rer qu&rsquo;il s&rsquo;agit d&rsquo;une police de qualit\u00e9. De plus, le nombre de t\u00e9l\u00e9chargements de la typo peut \u00e9galement \u00eatre un indicateur de qualit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3>Google Fonts : une r\u00e9volution pour les typographies web<\/h3>\n<\/li>\n<\/ul>\n<p>Autre site tr\u00e8s connu par les graphistes, il s&rsquo;agit de Google Fonts. Ce site internet propose des polices de qualit\u00e9s, gratuites et open source. Leurs polices sont facilement int\u00e9grables sur un site internet, par exemple. Pour la typographie web, il s&rsquo;agit du site le plus \u00e0 m\u00eame de r\u00e9pondre \u00e0 cette demande. En effet, Google Fonts est recommand\u00e9 pour choisir sa typographie num\u00e9rique. L&rsquo;inconv\u00e9nient est que les polices pr\u00e9sentes sur ce site ne sont pas originales. Il est donc conseill\u00e9 d&rsquo;utiliser ce genre de typo, par exemple, <a href=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2019\/03\/google-fonts.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8511 alignleft\" src=\"https:\/\/www.realisaprint.com\/blog\/wp-content\/uploads\/2019\/03\/google-fonts.jpg\" alt=\"typographie google fonts\" width=\"202\" height=\"49\" \/><\/a>dans un corps de texte. Mais, il faut \u00e9viter son usage, pour la cr\u00e9ation d&rsquo;un logo, car il sera compliqu\u00e9 de proposer un logo original.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pourquoi utiliser une police payante ?<\/h2>\n<p>De nombreuses polices gratuites existent alors, pourquoi utiliser une police payante ? Et bien les raisons sont simples. Tout d&rsquo;abord, pour se d\u00e9marquer. Il est vrai qu&rsquo;une police payante est moins utilis\u00e9e qu&rsquo;une police gratuite. Ensuite, elle peut \u00e9galement permettre de cr\u00e9er un logo typographique de qualit\u00e9. En effet, une typographie payante poss\u00e8de davantage d&rsquo;options. Pour une marque, il est int\u00e9ressant d&rsquo;avoir une typographie unique afin de permettre aux consommateurs d&rsquo;identifier facilement et rapidement l&rsquo;enseigne.<\/p>\n<h2>Les avantages d&rsquo;une typographie payante :<\/h2>\n<ul>\n<li>Une police compl\u00e8te : texte en gras, italique\u2026<\/li>\n<li>Int\u00e9gration de caract\u00e8res sp\u00e9ciaux<\/li>\n<li>Comptabilit\u00e9 avec diff\u00e9rentes langues<\/li>\n<li>Des polices qui s&rsquo;adaptent \u00e0 tous les navigateurs.<\/li>\n<li>R\u00e9mun\u00e9ration du cr\u00e9ateur de la typographie et valorisation de son travail<\/li>\n<\/ul>\n<p>Vous l&rsquo;aurez donc compris, choisir sa typographie ne se fait pas en un claquement de doigts. C&rsquo;est quelque chose qui s&rsquo;apprend et qui s&rsquo;acquiert avec l&rsquo;exp\u00e9rience. Le choix de la typographie est donc un \u00e9l\u00e9ment \u00e0 ne pas n\u00e9gliger pour transmettre un message de qualit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de r\u00e9alisation graphique, nombreuses sont les personnes \u00e0 se questionner sur le choix de la typographie. Quelle est la plus adapt\u00e9es ? Quelle police permettra de valoriser son support de communication ? Tant de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,16],"tags":[],"class_list":["post-8509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","category-nos-astuces"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisir une typographie adapt\u00e9e \u00e0 son message | Le Blog Realisaprint<\/title>\n<meta name=\"description\" content=\"Pour une entreprise, choisir sa typographie est un \u00e9l\u00e9ment \u00e0 ne pas n\u00e9gliger. 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